About Positium
Using anonymous mobile location data we provide solutions understanding mass human mobility of fast developing World. We are data analytics software platform developer and a data brokerage company. Our main data source is raw location data from mobile network operators. Our solutions can help with such challenges:
- How many tourists and/or commuters are likely to be in a disaster area, beyond the base population?
- How many tourists from the UK visited the national capital during a football match? What is the composition of tourists (by country) visiting a specific region? What is the average duration of a visit? Did the foreign tourism attraction campaign take effect? How do two different regions compare in the sense of tourism and their attractiveness?
- How pedestrian traffic patterns fluctuate and are impacted by road and metro construction in large cities, regularly but at short notice?
- Where people who visit your business location live, work, spend free time, comparing to your competitor’s location? How to monitor the effects of a direct marketing campaign or plan the best location for your outdoor poster? How many people passed by your shopping center this weekend in concentric circles but failed to enter?
Background
Positium was founded in 2001 in cooperation with geographers, city planners and architects to use the opportunities of mobile positioning for organizing better and safer living, planning better cities and sustainable environment. Positium LBS has a spin-off contract with the University of Tartu. In the first years, mobile positioning data and methods were used in geographical studies and city planning. We developed dynamic applications with which to study tourism geography using positioning data. Later, Positium added other products and applications such as personal positioning applications for monitoring mass movement and processing geographical data.
Location rules!!!
With the increasing mobility of people, goods and information, there is a growing need to understand our changing world. Cities are growing faster than master planning can handle, and tourists change their destination preferences every season. Mobile positioning can handle such a dynamic world because almost everyone has a mobile phone and phones are everywhere. Positium applies the location of mobile telephones for analyzing spatial processes and creating dynamic maps. We are aware of the risks to privacy and surveillance incurred by mobile positioning.
Positium creates live maps
In the Western world, maps have been used primarily to describe a physical environment, and maps tend to be dotted with rivers, hills, roads and houses. But what about the people? They make and use maps, they also deserve a place on the maps. The new maps created by Positium will show the people and the routes of people which shape the city contours and social networks. This is similar to mapping traditions in Eastern cultures where living persons have always been mapped. Positium wishes to start mapping in real-time.
Social Positioning Method (SPM)
The social positioning method (SPM) studies space-time behavior by analyzing the location coordinates of mobile phones and the social characteristics of the people carrying them. “Live maps” take on a new quality when we are able to include personal information: the social characteristics of the people moving around, their needs and their opinions. The social positioning method (SPM) is a method developed by Positium and the Institute of Geography of the University of Tartu since 2001.