Geomarketing solutions

Geomarketing is a marketing segment dealing with geographical aspects of marketing activities. The four P-s (Product, Price, Promotion, Place) of the marketing activities indicate the importance of Place attributes. Positium provides a decision support system for conducting analyses and activities based on the geographical information of potential visitors of business locations.

Understanding where people who visit your business location live, work, spend free time, comparing it to your competitor’s situation, monitoring the change after an advertisement campaign or planning the best location for your outdoor poster will elevate your marketing operations to the next level.